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Documenting
Recruitment Steps under PERM
Posted
Mar 25, 2005
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Unlike the current labor certification process, the supporting documentation
proving the completion of required advertising is not submitted with the
online PERM labor certification application, Form ETA 9089. The Certifying
Officer (CO) at the U.S. Department of Labor (DOL) may, however, audit the
case before its approval. In that event, the employer will need to provide
the supporting documentation requested by the CO. This likely will include a
request for evidence that recruitment steps were completed before the Form
ETA 9089 application was filed. In this article, we identify the proof or
evidence that may need to be submitted to the DOL in the event of an audit.
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Universal Requirements
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Job orders and two Sunday newspaper advertisements are required
before any PERM labor certification is filed.
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Job Orders
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Job orders are placed through the State Workforce Agencies (SWA).
SWAs are not required to have a uniform job order form. Some SWAs have an
online job order system, while others do not. Regardless of the method the
SWA uses, the employer should print out any documentation that proves the
job order was placed for the required 30-day period.
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Advertisements in Newspapers or Professional
Journals
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Most positions require advertisements on two different Sundays in
a newspaper of general circulation in the area of intended employment. In
those areas with multiple newspapers of general circulation, the employer is
required to utilize the one that is most appropriate for the occupation and
the job seekers most likely to apply for the position. These newspaper
advertisements may be documented by "tear sheets." Tear sheets are pages
provided by the newspaper that prove that the advertisement was placed. A
tear sheet is typically a copy of the exact page of the publication in which
the advertisement ran. If the newspaper does not provide tear sheets, the
employer may also make an exact copy of the page in which the advertisement
ran. It is a good idea to retain proof of payment for the advertisement, as
well.
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If the job is in a rural area where there is no Sunday edition of the
newspaper, the employer is permitted to use the newspaper in the area with
the widest circulation in the area of intended employment. In addition to
keeping the tear sheet, the employer may wish to keep proof that there are
no appropriate papers with Sunday editions and that the newspaper selected
does have the widest circulation.
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If the job is for a professional position that requires an advanced degree
and experience, the second ad may be in a professional journal that is most
likely to bring responses from able, willing, qualified, available U.S.
workers. Proof that a journal ad ran may be a tear sheet or other exact copy
of the page in the journal in which the advertisement appeared.
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All proof of print ads should include the name of the publication in which
the ad appeared. It should also include the exact date the ad appeared, if
the ad is in a newspaper, or the edition in which the ad appeared, if it is
a journal. If a journal has editions such as "Winter 2005," it is a good
idea to get details from the journal showing when the edition is first made
available to subscribers and when the next edition is to be issued.
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Professional Recruitment Requirements
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The PERM regulations require that employers conduct at least three out of a
possible ten additional forms of recruitment if the position the employer
seeks to fill with the labor certification is for a professional position.
The DOL has indicated that employers cannot generally use the same type of
recruitment twice to satisfy the 3-out-of-10 requirement. If an employer is
unsure whether a position is a professional position or a nonprofessional
position, it is generally a good idea to assume that it is a professional
position and conduct the additional forms of recruitment.
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Job Fairs : Job fairs are by a
variety of organizations. If an employer is participating in a job fair, it
should be a job fair that it is likely applicants for the job offered will
attend. For example, if the employer is seeking to fill a computer
professional job, the employer generally should not assume that
participating in a health care professional job fair would be adequate to
satisfy this requirement. The DOL has stated that brochures advertising the
fair and newspaper advertisements naming the employer as a participant are
sufficient evidence of participation. An especially prudent employer may
also want to take pictures of the booth at the job fair.
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Employer Website : If the employer
usually advertises open positions on its website, this is an excellent,
cost-efficient tool available for recruitment. The employer should print a
copy of the website advertisement, including a date stamp, on the first day
of advertising, and another copy on the last day of advertising the
position, at least. An especially prudent employer may wish to print the ad,
with a date stamp, every day that it appears on the website. The DOL has not
established a minimum number of days that the advertisement must be
available on the employer website. To try to avoid questions of good faith
and sufficiency, however, employers may want to analyze this from the
perspective of the normal business practice they would follow if conducting
recruitment unrelated to an immigration case. It is advisable, certainly,
not to merely put the advertisement up for a very brief period, as the CO
may determine during an audit that the advertisement was not sufficient and
perhaps even find that the recruitment was not in good faith.
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Other Job-Search WebSites : As with the
employer's website evidence, the employer should print a copy of the website
advertisement, with a date stamp, on the first day of advertising, and
another copy at least on the last day of advertising the position. If the
newspaper that runs the Sunday advertisement provides a website
advertisement in conjunction with the newspaper advertisement, as some do,
it is permissible to use that website advertisement as documentation of job
search website recruitment.
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On-Campus Recruiting : The employer can
prove on-campus recruitment efforts by providing copies of the notification
issued or posted by a college or university placement office. The notice
should include the employer's name and the date/s interviews are conducted.
It is questionable whether recruiting on-campus will be considered
sufficient if the job requires much, if any, experience. Further, if the job
is in one state (e.g. Iowa), the employer would need to satisfactorily
explain the decision to conduct college recruitment in another state, (e.g.
Hawaii). If the reason is not plausible, the CO may require supervised
recruitment and/or deny the case with a finding that the recruitment was not
in good faith. Of course, many recent graduates are flexible about
relocation and larger, national employers often do recruit throughout the
country at schools with programs likely to produce desirable job candidates.
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Trade or Professional Organizations :
The employer may document this method of recruitment with a copy of the
page/s of the newsletter/s or trade journal/s carrying the advertisements.
Again, the trade or professional organization should be related to the
occupation in some logical way.
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Private Employment Firm : The employer
should use documentation sufficient to demonstrate that recruitment has been
conducted by a private firm. Evidence may include contracts between the
employer and the employment firm and copies of the advertisements that the
employment firm placed to attract potential, qualified job seekers.
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Employer Referral Program with Incentives :
Proof of in-house Employer Referral Program with Incentives
recruitment efforts may include dated copies of employer notices or
memoranda that explain the program and specify the incentives offered. An
incentive is a benefit or entitlement beyond those an employee typically
receives from the employer. Incentives could include additional money beyond
the employee's normal pay, extra time off with pay, or a gift certificate
for dinner or entertainment. There is no minimum value for the incentive,
but it should be sufficient to actually entice the typical employee to
participate in the program.
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Campus Placement Offices : The employer
may document the use of Campus Placement Offices with a copy of the notice
of the job opportunity offered, as it is provided to the campus placement
office. Ideally, the campus placement office will confirm that it has made
the notice available to its users. A campus placement office is a more
passive form of recruitment than on-campus recruiting, when the employer is
available on campus for interviews. Through the Campus Placement option, the
onus is on the candidate to approach the employer on his/her own. Recruiting
for positions that require experience again may be questionable unless the
campus placement office has a strong program used by alumni in their job
searches. The issue of using a school in one state for a job in another
state may also apply to campus placement recruitment as with with on-campus
recruiting.
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Local and Ethnic Newspapers : Proof of a
local or ethnic newspaper ad may be a tear sheet or other exact copy of the
page in the newspaper in which the advertisement appeared.
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Radio and Television Advertisements :
The employer may prove this method of recruitment by providing a copy of the
text used for the ad, along with a written confirmation from the radio or
television station stating when the advertisement was aired.
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Conclusion : It is beneficial to
employers that the DOL provides many options for fulfilling professional
recruitment. It is important for employers, however, to use at least three
methods that make sense for the job offered to show the CO, if required,
that the recruitment was in good faith. It is equally important to maintain
documentation of the recruitment efforts, not only for the period prior to
the approval of the PERM labor certification, but for the 5-year period
required under the regulation during which the DOL could conduct an audit of
the employer under PERM.
©
2005 The Law
Office of Sheela Murthy, P.C. All Rights Reserved

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